<rant>Let me tell you a little secret about SEO, or so called Search Engine Optimisation… It’s a joke. Sorry to all those companies that charge a small fortune and promise to “optimise your website for better search engine results” (actually, no I’m not sorry at all. Sorry), but they’re a rip off. They’re con-merchants. And they smell. The way to a better search engine ranking in my opinion is actually quite simple - and I’ll tell you for free… it’s content. All you need to do is write good, relevant content. It doesn’t matter what your site is about, if your page has good content on that particular subject, then you will probably get a good search engine placement. If somebody searches for “trimming dog’s claws” in Google, and you have written a comprehensive, relevant article about trimming your dog’s claws, which contains lots of information about trimming dog claws, then the chances are your page will come out near the top.
The only other thing which can help, is the structure of the site’s HTML. If the site code is well structured, then search engine spiders can access the content easier - the same as a person reading a book: if the book is well structured, then it’s easier to access the information within. The title of you page, for example, enclosed withing Heading 1 tags <h1></h1> near the top of the page’s structure (soon after the opening <body> tag), will be read early by the spider, and taken into consideration. If the sub headings, and content follow sooner rather than later, it all adds up…
There’s no magic formula, no panacea, no need for “keyword optimisation”, “friendly URLs” or any of the other buzz-words and phrases that are flying around the net. Just write good content, in well structured HTML. Simple. As far as Google is concerned, links to major websites may help with regards to ranking - if you’re writing about a popular subject that is…
And no, I don’t expect this article to come out on top of any searches for SEO, but then I haven’t really written a comprehensive article… merely a small rant…</rant>
 | US $795.00 (29 Bids) End Date: Tuesday Jan-06-2009 13:58:14 PST Bid now | Add to watch list |
 | US $510.00 (36 Bids) End Date: Tuesday Jan-06-2009 14:19:41 PST Bid now | Add to watch list |
 | US $1,025.00 (33 Bids) End Date: Tuesday Jan-06-2009 14:25:41 PST Bid now | Add to watch list |
 | US $465.00 (8 Bids) End Date: Tuesday Jan-06-2009 14:53:08 PST Bid now | Add to watch list |
 | US $425.00 (43 Bids) End Date: Tuesday Jan-06-2009 14:58:48 PST Bid now | Add to watch list |
 | US $620.00 (48 Bids) End Date: Tuesday Jan-06-2009 16:23:54 PST Bid now | Add to watch list |
 | US $405.00 (39 Bids) End Date: Tuesday Jan-06-2009 17:26:12 PST Bid now | Add to watch list |
 | US $560.00 (14 Bids) End Date: Tuesday Jan-06-2009 17:47:17 PST Bid now | Add to watch list |
Related posts:
- Search file contents in multiple directories with Recursive grep
- 10 Amusing Search Terms Used to Find 64 Bit Jungle
- I Wouldn’t Steal
Related posts brought to you by Yet Another Related Posts Plugin.
March 30th, 2008 at 1:19 am
Great post! Finally some sanity! Gimmicks are just that!
Grace and Peace,
Ed